The Paradigm Bridge

Infrastructure you actually control.

Atlantic Fox builds custom infrastructure with your rules, full audit trails, and platform-agnostic architecture. We don't bet on one future — we build the bridge that works regardless of which paradigm wins.

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1/5th The Time to Deploy

1/5th The Cost vs. Legacy

48yr Industry Expertise

Identity Resolution

Matching Rules (Your Rules)

Email + Name

94%

Device Linkage

78%

Address Match

67%

Cookie Graph

52%

Metrics

284M

Resolved

96.2%

Match Rate

~5M

Queries/Mo

All decisions logged • Full audit trail active

The Problem

Your data platform is a black box with a meter running.

The old model — opaque algorithms, proprietary lock-in, and per-query pricing — was built for a world where data was simple and queries were manual. That world is gone.

🔎

Black-Box Matching

You can't see how identity decisions are made, you can't audit them, and you can't change the logic without filing a support ticket.
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Per-Query Pricing Explosion

Per-query pricing made sense when queries were manual. With agentic AI running thousands of queries per analysis, that model bankrupts you.
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Vendor Lock-In

Your data lives in a proprietary ecosystem you can't leave. Try migrating off Databricks, Snowflake, or BigQuery. You can't — and they know it.
⚠

Paradigm Uncertainty

Vector-based identity, agentic advertising, deterministic resurgence — no one knows which future wins. Your current platform bets on one.

Annual Platform Costs ✓ Flat Rate

Databricks

$840K

Snowflake

$650K

BigQuery

$520K

Atlantic Fox

$100K

Up to 5x

Cost Savings

Per-Query Fees

~5M/mo

Queries Included

How We Work

Partnership, not a vendor relationship.

We don't sell you a box and walk away. We build custom infrastructure with you, for you, and transfer ownership to you.

Discover & Diagnose

We start by understanding your identity landscape: what systems you have, how matching decisions are made, where transparency gaps exist. No assumptions, no pitch decks.

Architect & Build

We design and build custom infrastructure using proven architecture patterns. Your matching rules, your data, your business logic. We partner with your IT team — we make them smarter, not smaller.

Own & Evolve

You own the technology. All-you-can-eat pricing means costs are predictable. The platform evolves with your business. If you ever want to leave, your infrastructure is portable.

Architecture Patterns

Proven patterns we adapt to your business.

Every engagement starts with battle-tested architecture patterns that we customize to your specific challenges.

Quanta Pattern

Infrastructure

Enterprise-grade, omni-channel identity resolution with customizable matching rules, near-real-time processing, and complete audit trails. Built on M1DB for 1/5th the time and cost.

Your rules, your thresholds — adjustable in real time
Every identity decision logged and auditable
Near-real-time processing, not nightly batch
Platform-agnostic: AWS, Spark, Postgres, Elastic

Qbits Pattern

Query & Analytics

Self-service query and reporting interface. White-labelable. Gives clients and their end-customers direct, real-time access to data through visual query builders and automated reports.

Visual query builder — no SQL required
Real-time cross-tabs and pivot tables
No per-query charges, unlimited analytics
White-label ready for your brand

Platform Modernization

Replace bloated, expensive infrastructure with lean, custom-built platforms. We re-engineer backends to eliminate the complexity and cost that comes from general-purpose tools applied to specific problems.

Migrate from costly cloud warehouses to owned infra
Eliminate redundant tools and siloed systems
Custom-built to your specific business rules

AI-Ready Data Infrastructure

Build the foundation that makes agentic AI workloads feasible and predictable. In a world of AI agents running thousands of queries per analysis, your infrastructure needs to keep up without the meter running.

Flat-rate pricing for unlimited AI queries
Clean, unified data ready for agentic workflows
Paradigm-bridging architecture across emerging standards

Why Atlantic Fox

Six reasons we're fundamentally different.

We're not another platform vendor. We're an infrastructure company that puts you in control.

Your Rules, Not Ours

Define your own matching logic, set your own thresholds, adjust in real time. Your business knows your data better than any algorithm.

See Everything

Every identity decision is logged, traceable, and explainable. When a regulator asks why two records were merged, our audit trail answers.

Stop Feeding the Meter

All-you-can-eat pricing. Unlimited queries. As agentic workloads grow, your costs don't.

Leave Whenever You Want

Platform-agnostic architecture. AWS, Spark, Postgres, Elastic. If we disappear tomorrow, your infrastructure is portable.

Built in Months, Not Years

1/5th the time of traditional builds. While competitors require 12-18 month implementations, our clients are operational in weeks.

Decades in the Room

Not a startup guessing. C-suite executives who've built and sold multiple data technology companies. We succeed when our clients succeed.

Results

Proven across industries that matter.

Our clients don't just use our infrastructure. They build their competitive advantage on it.

Global Agency Network

From Blockers to Biggest Advocates

2yr collaborative build

White-labeled our platform to power their data insights. IT team went from resistance to advocacy because we partnered, not replaced.

Healthcare & Insurance

Models That Outperform Internal

↑32% model performance lift

Models built on our platform outperformed their own internal models. HIPAA-compliant infrastructure that gives compliance teams peace of mind.

Membership Organizations

Unified Identity Across Channels

4ch unified: retail, online, call, social

Complete omnichannel view across retail, online, call center, and social. One identity across every touchpoint for three of the largest organizations in the country.

You're my hero. I say that every time because it's true. We have hundreds of saved counts, and the speed compared to what we had before is night and day.

Data Operations Lead

The things this platform does are extraordinary. Real-time querying across 284 million records, pivot tables, instant cross-tabs — nothing else even comes close.

Senior Analytics Director

Our models built on this platform outperformed our own internal models. The combination of third-party data with our first-party data delivered results we couldn't achieve alone.

Analytics Lead

Healthcare & Insurance

We went in, partnered with the IT guys, and said: we're going to make you heroes. All of a sudden they were like, 'oh yeah.' They're our biggest advocates now.

Peg Kuman, CEO

Atlantic Fox Technologies

About Us

Decades of building what enterprises actually need.

Atlantic Fox Technologies was founded by Peg Kuman, a serial entrepreneur who builds technology companies that solve real enterprise problems.

We're not a startup chasing the next funding round. We're experienced builders who've lived through every technology cycle, every paradigm shift, and every vendor promise that didn't deliver. We know what actually works at enterprise scale.

"Decades of industry relationships aren't a sales pitch — they're how we do business. We succeed when our clients succeed. That's not a line. It's the only model that's ever worked."

We choose our clients as carefully as they choose us. The best work happens when both sides bring intelligence, honesty, and commitment to the table.

Peg Kuman

CEO & Founder

C-Suite Executive Technology Innovator Data Steward

Respected thought-leader in enterprise data infrastructure, identity resolution, data governance and privacy. Built and sold multiple data technology companies. Deep expertise in data ethics and compliance across telecommunications, energy, manufacturing, retail, financial services, insurance, and health care.

Andy Pappas

Executive Vice President & Chief Data Officer

Andy is an innovator in data modeling, proof-testing, and agentic analytics. He helps brands see what's actually driving retention and acquisition — and build the infrastructure to act on it.

Get In Touch

Let's talk about what you need.

No sales pitch. No 90-slide deck. Just an honest conversation about your challenges and whether we're the right fit to solve them.

Email

ceo@atlanticfox.com

Phone

(631) 479-9788

linkedin.com/in/pegkuman